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SUPERMARKET MEDIA

                   

Here are just some examples of our shopping cart ads.



 















Shopping cart ads 

Shopping cart ads most resemble mini billboards placed on the shopping cart itself. In the U.S. and Canada they can be purchased on the nose of the shopping carts along with the national advertisers.

  • Which stores are appropriate for your marketing?

  • What percentage of the carts do you need for your campaign to be effective?

  • What kind of design will help you stand out?

  • What other marketing programs will help you benefit from the exposure delivered on carts?

GameDay Marketing will help you understand your options and guide you to the correct program design based upon your specific objectives. Review our portfolio of shopping cart ads below.

GameDay offers two supermarket media formats:

STARKART signage on the cart –

  • Outside reaches other customers in the store
  • Inside reaches the customers pushing the cart

 

Supermarket Media

 Advertising in supermarkets provides the following advantages:

·         Geotargeted hub of the community

o   Almost 100% of households in the immediate vicinity have to visit a supermarket at least once a week.

·         High volume

o   Stores typically have at least 22,000 register transactions per week, with an average of 2.2 persons per check out. Such high volume ensures that your media buys are cost-effective and impactful.

·         Highest frequency

o   The average number of visits per household is 2.3 times per week, the highest frequency for any point-of-sale advertising.

Supermarket media offers a number of key benefits:

·         Women and single men are the principal shoppers

o   Some 70% of shoppers are women, with most of the remainder single men shopping for themselves.

·         Ideal venues to reach American decision-makers

o   Women control 75% of the household’s products and services buying power, and impact up to $93 dollars of every $100 the family budget.

·         Excellent reach

o   Nationwide, supermarket media reaches an audience of 167 million Americans.

·         Extended impression

o   Shoppers spend an average of 11.5 hours per month in the store.

 

 

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